Today at 10am Pacific time (1pm Eastern), Apple had its September Event. I watched the two-hour event live (after the stream quit glitching). We saw a lot of cool stuff, most of which did line up with my predictions. Here’s the full rundown on what actually happened.
We did see new iPhones at this event. I was correct that there was a 4.7″ iPhone 6, as well as a 5.5″ iPhone 6 Plus. There was not, however, a 4″ model, which surprised me. Apple will continue to sell the 4″ iPhone 5s and 5c as the $99 and Free models (with a 2-year contract), respectively. I was also correct that there was not an iPhone 6c. The iPhone 6 and 6 Plus will be available for pre-order September 12, and for purchase September 19th.
iOS 8 was officially launched at the event, and will be available September 17th.
I was correct that there were no new iPad models at this event.
There were no new Mac models or software launched at this event.
Apple announced a new smart watch at this event, the Apple Watch. There are three models: the Apple Watch, the Apple Watch Sport (a more durable model), and the Apple Watch Edition (an 18-karat gold model). Each will come in large and small sizes. The watch will link to your iPhone, showing your emails, messages, maps, music, as well as fitness data (a major focus of the Apple watch). There is a completely new user interface, centering around a dial on the side of the watch, called the “crown.” It reminds me of the old iPod click wheel. The Apple Watch requires an iPhone 5, 5c, 5s, 6, or 6 Plus in order to be used. The Apple Watch will be released in early 2015, and will start at $349.
As I guessed, there was nothing about the Apple TV at this event.
There was no big announcement concerning Beats, though they did pretend to buy Beats headphones in their demo of Apple Pay.
There were no new iPod models at the event. I think the iPod’s days are seriously numbered.
The Death of 16gb
I didn’t quite get my wish, but I think I’ll get it next year. The iPhone 6 comes in a $199 16gb model, but the $299 model is 64gb, and there’s an all-new 128gb model for $399 (add another $100 for the iPhone 6 Plus). My guess is that next year there will be no 16gb model.
This is going to be really cool. You know those credit card scanners that you just wave your card in front of? Now you can do that with your iPhone 6, 6 Plus, or Apple Watch (through near-field communication, or NFC). Security was a big deal here, and Apple really went the extra mile (or several) to make sure nothing bad can happen. All the credit card data is stored in the same secure enclave of your iPhone as your Touch ID fingerprint data is. That brings us to Touch ID, which will be the way you access Apple Pay. Finally, third-party apps (such as Target) can integrate with Apple Pay, allowing you to use that information instead of typing in credit card and billing info for each individual app.
Apple closed the event by talking about their love for music, throwing in a plug for the iTunes Festival happening right now in London. They then brought the band U2 on stage, who performed their new single live. Apple CEO Tim Cook then had some playful negotiating with the band, eventually “deciding” to give the band’s new album for free to all 500 million iTunes members.
So, needless to say, Apple has been very busy during the last few months. I’m really excited to see all these new devices in action, and I’m even more excited to get my hands on iOS 8. You can be sure I’ll have a post detailing that when it releases, and I might also do some posts detailing other products individually. If you’re interested, you can watch the whole event on Apple’s website. Be sure to share this post with the buttons below so all your friends know that you’re up to date on the latest tech!