Yes, you read that correctly.
If my research is correct, Apple hasn’t had a spring event since 2012 (when they unveiled the 3rd generation iPad, in case you were wondering). However, Apple is all set to have their latest press event on March 9. If if we weren’t already sure that this event would showcase the Apple Watch in full detail, the title of the event, “Spring Forward,” certainly confirmed it.
So what exactly is going to happen at this event? There are lots of rumors swirling around, but I’m guessing that we’ll see at least two if not three new things.
First and foremost is, obviously, the Apple Watch. This was unveiled at an Apple event last September, but we there’s still a ton of stuff we don’t know about the Apple Watch. The most notable detail is pricing. Apple told us last September that the Apple Watch would start at $349. However, that doesn’t clear things up as much as you might think. Let me explain how complicated the Apple Watch Product line is. There are three main models. The flagship one is simply called the Apple Watch. This is the mid-range model, available in silver or black stainless steel. My guess is that this model will be somewhere around $500 – $700. The second model, the Apple Watch Sport, is the cheaper one. Also available in silver or black, this model is aluminum and has a rubber watch band. The aluminum and rubber mean that this watch is the more durable one, living up to its “Sport” name. This, for sure will be the one that starts at $349. However, I’ve neglected to mention that there are also two sizes to the Apple Watch. These could be differently priced (like the iPad), or they could be the same, since it seems one is geared towards women and the other towards men. So, as you can see, Apple Watch pricing is far from definitive. But I haven’t even talked about the last model. The Apple Watch Edition is 18-karat yellow or rose gold. This model is Apple’s attempt to enter the fashion industry. All bets are off as to what the price of this model will be, but I think it’ll be $10,000 – $20,000. This sounds absurd, I know, but Apple is shooting for the super high end market. Think Rolex here. The Apple Watch Edition isn’t just aiming for the high end consumer market, it’s aiming for the people who have so much money to just throw away that they buy the most expensive watch they can find just to show off. I’ve given prices for each model here, but they’re really just educated guesses. You can bet that a good majority of my post next week will be devoted to Apple Watch pricing.
There was a story a few months ago in 9to5Mac which contained supposedly leaked information regarding the latest edition of Apple’s MacBook Air (the low end of their laptop line). People have been clamoring for a retina display-equipped Air for years now, and it seems like they may finally get it. If 9to5Mac’s sources are correct, the new model is 12″ across, but it reduces the size of the bezel to keep the screen size of the current 13″ model. However, the most revolutionary part of this rumored model is the fact that it only has 2 ports: a headphone jack and a USB-C connector. What is USB-C? It’s a new type of USB technology which can not only connect peripheral devices but also deliver power to the laptop. This of course opens lots of questions. How do you (or can you) charge your laptop and sync your iPhone? Is there an adapter to buy? I don’t know for sure if we’ll see this device next week, but I’m guessing we will.
The last device we may see next week is a 12″ iPad Pro. Larger than the current 10″ iPad Air line, this model would include a stylus and cater towards creative professionals. Apple has historically pooh-poohed styluses, and because the iPad’s screen isn’t designed for the increased precision of styluses, third-party styluses just don’t perform as well as, say the Surface‘s stylus. I see a lot of people take notes on Windows Tablets at SPSU, so I know that this is a feature people are interested in. I’m less inclined to believe that we’ll see this device next week (I’m guessing it’ll come in the fall), but it is possible.
So long story short, this week is going to be an exciting week for Apple. I’ll be back next week with a recap of what happened, which will most definitely include lots of details about the Apple Watch. Stay tuned! ••