Six months ago I didn’t have iMessage. Sure, I had it on my iPod Touch, but I only ever used it a couple times to send photos. Most of the time, I was using regular SMS texting on my old phone. But then that changed when I got an iPhone last January. Suddenly, I was exposed to the world of iMessage. What is iMessage? Basically, it’s Apple’s replacement for SMS. It only works from one Apple device to another, but when it does work, it’s dramatically better. Even more genius, Apple has managed to make sure that just about every iPhone owner uses iMessage. So how did iMessage evolve in just four short years? Let’s look at its history.
2011, iOS 5
iMessage was first announced at WWDC 2011, and right from the start it contained all the core features it needed to be a success. The most important part of iMessage, in my opinion, is the way it handles picture messages. SMS takes forever to send a picture, and then it’s a scaled down version. iMessage sends pictures way faster, and at full resolution. It even includes all the original metadata (date, location, etc.). This is great. Even regular texts send faster over iMessage. It’s able to do this because it works over the internet (WiFi and 4G) instead of on regular phone service. Because of this, it just works better than SMS. Even at this early stage, iMessage also included the ability to send locations and contacts, as well as read receipts (the option to tell someone that you’ve seen their message). So from the start, Apple created iMessage to be good. But then they went in for the kill. Using iMessage would be completely automatic and take place in the same app as SMS. This meant that users would have to do essentially nothing to start using this service. After that, their iPhone would automatically determine whether or not the recipient of a text had iMessage. If they did, it would send an iMessage (colored blue). If not, it would send a regular SMS (colored green). There was nothing the user had to do. This was genius. Any other messaging app would have to force people to download it, then remember which app to use for each person they text. But Apple got around that.
2012, iOS 6
The most important iMessage feature to come to iOS 6 focused on the iPad. From the start, your iPhone could send iMessages from either your phone number or the email address for your Apple ID. However, your iPad could only use the email address (“because it’s not a phone,” was the original argument I guess). However, that all changed with iOS 6. Now, you could receive iMessages sent to your phone number on any device. This, like the bundling of iMessage into the existing Text app, reduced the friction and effort required of users to almost zero. Good move, Apple.
2013, iOS 7
iOS 7 didn’t bring many feature updates to iMessage, it mostly focused on the look at feel of the Messages app. There were, however, a few new features to make it easier to view sent images or the contact information of the person you’re talking to. However, like much of iOS 7, the Messages app mostly just got a visual facelift.
2014, iOS 8
iOS 8, on the other hand, added lots of new features to iMessage. Most of them focused on group messaging. iMessage has always supported group messaging, but it hadn’t gotten much special attention until now. iOS 8 allows you to rename, mute, or leave group messages, to make sure you don’t get stuck receiving dozens of notifications from a group you don’t care about. This is really helpful. As someone who spends a lot of time in group messages, these improvement are all more than welcome. iOS 8 and OS X Yosemite also gave the Messages app new abilities regarding, ironically, SMS text messages. With these updates, you can now send SMS messages from your iPad and Mac, as long as your iPhone is on. This can be a little buggy, but it is nice whenever I have to text a green bubble friend from my computer.
2015, iOS 9
According to Apple’s iOS 9 Preview page, there aren’t any earth shattering new features coming to iMessage this fall. However, there could be plenty that we don’t know about yet. Perhaps the coolest thing we know about as of now involves improvements to Siri. In iOS 9, if you’re looking at an email, webpage, or iMessage, you can say, “Hey Siri, remind me about this when I get home.” Siri will then create a reminder for what you’re seeing on screen. The entire reminder is essentially a link; clicking on it takes you back to what you were looking at before. Definitely useful!
So as you can see, iMessage is actually pretty complicated (especially for something that’s so simple to use). The smartest thing Apple did with iMessage, though, isn’t in the list above. Apple made iMessage exclusionary. Now that I’m used to iMessage, regular SMS feels archaic and obnoxious. I have no idea if my Android friends got my messages, I can’t send them photos easily, and you can just forget about sending videos. I’ve heard more than one person I know say that they don’t want to switch to Android because they’ll miss out on iMessage. That’s the kind of feature that Apple does best: one that’s so good that you’d never leave their ecosystem because of it. ••