Jason Snell, writing on Six Colors:

Because it turns out that while some fraction of my listenership follows me on Twitter, nearly 100% of my podcast listeners listen to my podcast. It was an important lesson—that as fun as interacting with people on social media can be, they represent a small subsection of the total audience.

Jason tells an interesting story in this piece about trying to contact a contest winner for one of his podcasts. Having no way to contact them directly, he tweeted out their name and waited for them to contact him. And waited. Nothing. Finally he announced the name on the show, and got a response almost immediately.

This is a fascinating story to me because it perfectly sums up the fact that we have an unbelievable number of tools to communicate. Texting, FaceTime, Instagram, Facebook Messenger, the list just keeps going. A lot of people (myself included), have all of these services. Some I use a lot, and some I don’t. But I like having all of them, because a service I don’t use a lot may be a new friend’s favorite way to communicate. And if using their favorite tool means I get to connect with them, then that’s a win for me. ••